If you don’t already know the basics of Guerrilla Marketing, you can read the IMCHawks great post from earlier this week HERE.

As we have discussed, guerrilla marketing is a creative, and often times much cheaper, way to advertise. The goals of guerrilla marketing are simple; create buzz, notoriety, and awareness of a product, brand, or even an important idea. However, one of the greatest things about this strategy is that truly anyone can use it…if you know how to use it correctly! (Top 5 Guerrilla Marketing Fails by Business News Daily)
Snapple’s attempt to create the world’s largest popsicle ended in flooded streets and sticky sidewalks

One of the most recognizable brands in the entire world, Nike, continues to implement guerrilla marketing strategies to maintain their brand’s association with the healthy and active lifestyle. These campaigns not only break through the clutter, but also are actively creating “buzz” and…

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