On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like “1984.”
On January 22, 1984, what is widely regarded as one of the greatest television advertisements of all time aired during the third quarter of Super Bowl XVIII. The one-minute spot is a postmodern representation of George Orwell’s 1949 dystopian novel, 1984, which depicts a futuristic totalitarian society stripped of all freedom and individualism.
In 1983, Apple and IBM battled for market share as the two giants in the computer industry selling over one billion dollars of PCs that year. In 1983, at his company’s keynote address, Apple founder and CEO Steve Jobs made clear that IBM is a fierce competitor gunning to dominate the industry.
“Dealers initially welcoming IBM with open arms now fear an IBM dominated and controlled future…they are increasingly and desperately turning back to Apple as the only force that can…
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